Legal : Trademarks and Guidelines

Avocent Trademark and Logo Usage Guidelines

Anyone who intends to use the Avocent name, Avocent logo as shown in the Avocent Brand Guidelines (“Avocent Logo”) or any other Avocent trademark or service mark (collectively, “Avocent Trademarks”) must become familiar with these Trademark and Logo Usage Guidelines to ensure proper use of the Avocent Trademarks, which are important and valuable assets of Avocent Corporation. The value of the Avocent brand symbol (logo and corporate identity) is immeasurable and its value increases each time it is presented properly and potentially decreases with every incorrect or improper application.

For additional information regarding proper usage of the Avocent logo (“Avocent Logo”), see the logo section of the Avocent Brand Guidelines, which is designed for Avocent distributors, reseller partners and system integrators that are authorized to use the Avocent Logo in creating presentations, packaging, collateral or ads. Read this guide carefully to ensure that your usage of the Avocent Logo complies with Avocent corporate branding policy.

Basic Guidelines for Proper Use of the Avocent Logo

1. The Avocent Logo, offered in horizontal and vertical formats, must be reproduced consistently. You may not modify or alter the Avocent Logo in any way, including size, proportions, colors, elements, type or any other respect. You may not animate, morph or otherwise distort the Avocent Logo's perspective or dimensional appearance. Always reproduce the Avocent Logo from electronic artwork provided by Avocent.
2. To maximize the visual impact of the Avocent identity, the Avocent Logo must be reproduced only on the colors outlined in the Avocent Brand Guidelines (logo section). 
3. The Avocent Logo is a two-color logo and should must be used as such with the exception of a black and white application as described in the Avocent Brand Guidelines (logo section). 
4. The space around the Avocent Logo is a protected area and should must be free of any other graphic elements. Minimum space requirements are outlined in the Avocent Brand Guidelines (logo section). More space should be used when possible.
5. The smallest online size allowed is 41 pixels; the smallest printed height is 12 mm. 
6. The Avocent Logo must be accompanied by the ® on all materials. The registered trademark symbol should always be subscript. 
7. If Avocent provides you with a substitute version of the Avocent Logo, you shall replace the Avocent Logo as soon as reasonably possible. 
8. You may not use the Avocent Logo in any way that tarnishes, blurs or dilutes the quality of Avocent trademarks or any associated goodwill. Without limiting the foregoing, you may not display the Avocent Logo on any pages that contain infringing or illegal content. 
9. You must include the following legal line on all packaging, marketing collateral or ads whenever you use the Avocent Logo: